Vulnerable Customer Policy

1.0 Introduction

Ensuring that customers in vulnerable circumstances are treated not only fairly, but with empathy
and sensitivity to their circumstances is a growing priority for the Financial Conduct Authority and
other regulators. Vulnerable clients are likely to need additional assistance at some stage in order to
avoid detriment (financial or psychological) when attempting to arrange insurance. The purpose of
this policy is to ensure that the way in which we conduct our business does not have a negative
impact on vulnerable customers.

A vulnerable consumer is defined as someone who has personal circumstances that place them at a
higher risk of detriment, particularly if a company does not act with the appropriate level of care.
D&D Electric is committed to ensuring that all its staff are capable of identifying vulnerable consumers, and
that they are able to handle a situation involving a vulnerable customer with the required levels of
care, attention and respect. A consumer may find it difficult to make an informed decision about
their available options for a variety of reasons. The risk factors that contribute to consumer
vulnerability in financial services include:
• low literacy, numeracy and financial capability skills
• physical disability
• severe or long-term illness
• mental health problems including common mental disorders (CMD)
• low income and/or debt
• caring responsibilities (including operating a power of attorney)
• being ‘older old’ for example over 80, although this is not absolute (may be associated with
cognitive or dexterity impairment, sensory impairments such as hearing or sight, onset of illhealth, not being comfortable with new technology)
• being young (associated with less experience)
• change in circumstances (e.g. job loss, bereavement, divorce)
• lack of English language skills
• non-standard requirements or credit history (e.g. armed forces personnel returning from
abroad, ex-offenders; care-home leavers, recent immigrants).
Living with a disability, illness or diagnosis does not in itself make someone vulnerable. In the
context of financial services , it is the person’s situation and barriers to accessing such services that
may make them vulnerable. Equally a person may be vulnerable without any disability, illness or
diagnosis, for example if they are recently bereaved or frail.

2.0 Identifying Vulnerable

For D&D Electric staff to correctly address the needs of a vulnerable consumer, it is important to be able to
identify them.
Risk factors that can help to identify a vulnerable consumer include illness, disability, illiteracy,
bereavement and other impairments as indicated above. the client may have indicated a
vulnerability in correspondence or one or more of the following indicators may become apparent
during a telephone conversation or meeting.
key indicators that often highlight a risk factor include :
a) Can the client hear everything you are saying and do they understand what you are saying? Do
they ask you to slow down or to speak louder? Are you sure they have heard and understood all
the relevant details? Do they ask you to clarify any details or advise they do not understand
terminology being used
b) Does the client stay on topic and hold a conversation that is coherent, or do they appear
distracted or confused? Do the clients responses remain relevant and are their questions typical
for the discussion being had?
c) Does the client take an unusually long amount of time to answer a question that suggests they
are struggling to process the information provided to them?
d) Does the client indicate they may have a disability or impairment based on their voice,
pronunciation, breathing, hearing or ability to understand the conversation? Are they coherent
and fluent in the language being used?

3.0 Dealing with Vulnerable Consumers

Just because somebody is vulnerable does not automatically mean that they are unsuitable for the
products and services the firm supplies. As soon we think we may be engaging with a vulnerable
consumer we should take care to adhere to the requirements set out in this policy.
When dealing with vulnerable consumers staff must remain aware of the following guidelines:
a) Remain patient and empathetic; do not rush the client, interrupt or appear impatient. Allow the
consumer to arrive at their own decisions and process the information sufficiently.
b) Ensure the client is able to hear and understand what you are saying; ask the client to explain
their understanding of what you are telling them, or include questions as frequently as possible
to ensure they are aware of and understand what is being discussed.
c) Allow the client to explain thoroughly; do not assume you already know what their requirements
or needs are, and do not finish off their sentences which often implies you are rushing them to
progress the conversation. Listen carefully to the client and remain conscious of any absence of
understanding, hints at unawareness, or forgetfulness of topics already discussed.
d) Clarify that the consumer is comfortable with the standard and method of communication, and
offer to provide details in an alternate format such as via post or email for clarity. Before acting
on a vulnerable consumer’s advice, ask if there is anybody else they need to speak to about their

When a vulnerable customer has been identified a relevant note should be added to their record
ensure awareness extends to all staff within the company who deal with the client. It is important
that we maintain a consistent level of service, and that a vulnerable consumer receives adequate
care irrespective of which staff they liaise with. Any such notes should describe the reasons for the
assessment of the customer as vulnerable and be respectful.
Mental capacity
Mental capacity relates to the ability of the individual to understand and to retain and evaluate
relevant information in order to be able to make a decision based on that information.
In the event that a member of staff believes that a vulnerable consumer is unable to make a decision
for themselves regarding their insurance, they should attempt to identify a carer or next of kin who
is authorised to act on their behalf with respect to their financial affairs. in many cases, a parent or
spouse will represent the interests of the vulnerable consumer. All staff members who deal directly
with clients, regardless of department or position, must familiarise themselves with this policy and
ensure they understand it completely.
Product literature
It is acknowledged that there are limits to what we can reasonably do to form a view as to whether
or not a customer has, or may have, some form of capacity limitation. However, it is good practice,
in product literature provided to customers prior to providing a relevant product or service, to invite
customers to disclose (on a voluntary basis) whether there are any issues relating to their health or
general well-being which may be relevant to the consideration of any product or decision by the
firm. Any such invitation should make clear that the information provided will be used solely to
facilitate an informed service being provided.
If a customer provides information which indicates that he does, or may, have some form of mental
capacity limitation that might impact on his ability to make an informed decision, this should not
lead to him automatically being denied access to the product or service being sought. It should act as
a trigger for us to consider what reasonable steps might be taken in order to amend our usual
processes to ensure that the customer is treated fairly and a positive outcome results for the

4.0 Product Governance

The design and distribution of new prodcuts will take into account the requirements of vulnerable
customers and this will include collecting relevant management information to monitor the
company's performances in treating vulnerable customers in accordance with the requirements set
out in this policy

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