Eddie Jordan Ebikes Go On Sale

Eddie Jordan Ebikes Go On Sale

The D&D Electric team enjoyed a day with Eddie Jordan in London last week where the Jordan ebike range was test-ridden through the capital.

Eddie spent almost three hours on the streets of Westminster where he was photographed with the very first Jordan ebike off the production line.

The “victory lap” took in Westminster Bridge, Parliament Square, and the secret photo spot opposite the Houses of Parliament.

We took dozens of incredible photographs, which you can see below. And the public got to meet Eddie who was happy to sign autographs and have selfies along the way.

Eddie Jordan stands with one of his ebikes on Westminster Bridge

Our Jordan ebikes carry the same trademark yellow livery as Eddie’s Grand Prix F1 cars in the 1990s and early 2000s, and in the flesh they look even more beautiful.

We carried out a quick vox pop en route. Among those we spoke to were Peter Prestwick, 58, a banker who lives in London and commutes to work on a Brompton. He told us: “I’ve seen a lot of ebikes in London but never one that looks as good as this. It’s a real head-turner.”

Another onlooker, Susan Thompson, 32, a mum-of-three who commutes into the City from Greenwich, added: “I’ve always been anti-cycling because I don’t like the idea of turning up for work needing a shower, but I think this Jordan bike may well change my mind.”

The Jordan ebike range will raise money for The Amber Foundation, a British charity that supports homeless young people and for which Eddie is patron.

Eddie Jordan stands opposite Big Ben with one of his new ebikes

Eddie himself enjoyed the photoshoot. He said: “I’ve always believed in nurturing talent, whether on the track or off it. The incredible D&D Electric team has put their heart and soul into creating these beautiful machines for the benefit of The Amber Foundation, and I couldn’t be prouder of what they’ve achieved. As a racing enthusiast, I know the importance of adrenaline and excitement.”

D&D Electric’s Asad Khan, who was also photographed with the Jordan ebikes, added: “The day went really well and we got all of the shots we needed. What’s more, the photoshoot led to media coverage, so it was a win-win for all concerned.”